Since their launch 10 years ago in 2009, Sif Jakobs Jewellery has gone on to be an award-winning brand famous for it’s eye-catching and elegant designs that also have a cool, modern edge. The brand is represented in 20 countries, has a growing international fan-base with many celebrity followers and regular coverage in popular fashion and lifestyle media. We caught up with the inspiring force behind the brand, Sif Jakobs herself, and spoke about her inspirations, how she created a jewellery business that has grown rapidly with world-wide recognition and discussed the brands success in 2018 as well as looking forward to what is to come in 2019. 1) What have the last 12 months been like for Sif Jakobs Jewellery and what have been your most successful collections? 2) You announced some exciting new initiatives such as your affordable jewellery range in 2018, what have you got planned for 2019? 3) Where does your inspiration come from? 4) When did you first discover your love of jewellery and design? 5) What is it like to run such a successful jewellery business? 6) You say in your promotional video that you love how jewellery can emphasise personality… which pieces do you wear that you feel really emphasise your personality? 7) Which celebrity would you love to see wearing Sif Jakobs Jewellery? 8) If you had to summarise Sif Jakobs Jewellery in a couple of sentences, what would you say? 9) You have been attending IJL as an exhibitor for a number of years, what is it about the show you like? 10) What is the proudest moment in your jewellery career? View the Sif Jakobs Jewellery behind the scenes video here: Make sure to plan a visit to Sif Jakobs Jewellery to find out more and view their exciting collections at IJL 2019, 1 – 3 September 2019, on stand D91 from https://blog.jewellerylondon.com/ijl-inspired-interview-with-sif-jakobs-founder-of-sif-jakobs-jewellery/
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